Master's student from the Faculty of Interdisciplinary Studies, Khon Kaen University, wins "Outstanding" research award at a national forum, showcasing tourism innovation tailored to older adults.

March 14, 2026 – The Faculty of Interdisciplinary Studies, Khon Kaen University, extends its warmest congratulations to Ms. Thitima Thuannadee, a Master’s degree student in the International Economics and Tourism program, for winning the "Outstanding" award for her research paper on tourism innovation at a prestigious national academic conference.

The award-winning research paper, titled "Senior Tourists' Perceptions of Tourism Destination Potential Affecting Travel Motivation in Khon Kaen City Municipality," perfectly aligns with the current trends of an aging society. By employing an in-depth research process to explore the perspectives and motivations of senior tourists, the study provides crucial insights. This data will serve as a key foundation for upgrading and developing the potential of tourist destinations in Khon Kaen province, ensuring they are fully equipped to welcome elderly travelers efficiently and sustainably.

This national-level success was achieved under the close supervision and continuous support of a highly qualified advisory team, consisting of Dr. Sukanya Sirimat (Principal Advisor) and Assoc. Prof. Dr. Sakkarin Nonthapot (Co-Advisor).

The 11th National Tourism Academic Conference was organized under the theme “Innovation, Sustainability, Soft Power: New Directions for the Future of Tourism and Hospitality” at the Faculty of Liberal Arts, Ubon Ratchathani University. The event served as a major platform that brought together scholars, academics, and tourism researchers from across the country to exchange knowledge and academic advancements.

The Faculty of Interdisciplinary Studies, Khon Kaen University, highly commends the dedication and hard work of Ms. Thitima Thuannadee and her advisory team. They have not only brought immense pride and recognition to the institution but have also generated new knowledge that will act as a vital driving force in advancing Thailand's tourism industry toward a sustainable future.

BY : AI Gemini