July 15, 2026 – Third-year students from the Tourism and Hospitality Innovation program, Faculty of Interdisciplinary Studies, Khon Kaen University, led by Assistant Professor Dr. Jaturaporn Seehabut, instructor of the Creative Festival and Event Management course, participated in learning activities at the Isan Creative Festival 2026 in Khon Kaen. The visit aimed to enhance their hands-on experience in creative event management under the "Creative Event Project," which is an integral part of the curriculum designed to develop students' professional competencies.

In the morning session, the students attended an academic seminar at "PLA-RA FOR THE FUTURE: From Local Fermentation to Global Innovation" at Ad Lib Hotel Khon Kaen. As a platform for exchanging knowledge on authentic Thai food, innovation, and the creative economy, the seminar allowed students to simultaneously learn about academic conference organization, event management, and creative industry development all within a single day.

In the afternoon, the students joined activities at the Isan Creative Festival 2026 at TCDC Khon Kaen. They were honored by Ms. Jintana Chupromwong (Nu), Creative Economy Space Strategy Expert from the Creative Economy Agency (Public Organization) - Northeastern Office, who shared her expertise and experiences in organizing creative events. She also provided valuable guidance on how to prepare to become a Professional Event Organiser in the creative events and festivals industry.

This field trip reflects an educational approach that bridges classroom theories with practical implementation. It aims to empower students by learning directly from industry experts, professional networks, and national-level festivals to develop practical skills in creative thinking, planning, management, and network collaboration—all of which are crucial competencies for professional event organizers.

BY: AI Gemini